We all know very well that a faster website is far better, but understanding why speed is so important will help you realise why speed optimization should be at the top of your To Do list.
The bottom line is that your visitors are hoping to be able to navigate pages quickly, and if your website can’t deliver, your bounce rates will skyrocket and conversion rates will plummet. That is, if they were high to begin with-if you are starting with a slow website, the good news is the only way to go is up!
No matter who your target audience is or what your site is intended for, you should always aim to keep loading time to ten seconds or less. A well-designed, efficient site should pop up in visitors’ browsers in a matter of moments. The majority of online users demand instant gratification, and it is in your best interest to provide it.
To help you design a more professional looking site, do not include an image in the page background. A background image screams low quality site, plus these site usually take forever to load. When you are going for a more professional look, the last thing you want is your visitors waiting forever because images are still loading on your pages.
Keep the sizes of your files and images small. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user’s load time is going to be. Most users will click away if the page doesn’t start to load within the first few seconds of opening your page.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.